Gardena, CA - SPLAT Magazine, on sale May 1st, and 7-11 have
signed a distribution agreement to have paintball's newest,
most dynamic magazine sold and prominently displayed at all
4,500 U.S. stores of the convenience giant. We have arranged
to be in 7/11's exclusive Hot Pocket program, said SPLAT publisher
Michael Neveux. This premium sales position and the huge number
of other store chains (which will include K-Mart, Winn Dixie,
Circle K, Safeway, Rite Aid, Target, Piggly Wiggly etc.) we
will be in will give SPLAT the highest visibility and best
distribution any paintball magazine has ever had.
Recent
data reveals that in the U.S. paintball is played by more
that 8 million people yearly and nearly one million people
play on a regular basis. As an extreme sport, paintball recently
overtook snowboarding in yearly participants. The paintball
sections in a number of high profile sporting good chains
are expanding and Wal-Mart sells approximately 60 million
worth of paintball-related equipment per year.
Written
by paintball's most knowledgeable insiders, SPLAT's columns
and features will cover the sport from the woods to the tournaments,
from paintball politics to in-depth equipment reviews, from
pro seven-man strategies to hot fashion shoots.
Premiering
in May 2003, each bi-monthly issue of SPLAT will provide the
new, mid-level, and experienced player with the kind of info
that will not only help them play better, but make them want
to play better. "We want to inspire, educate, and most of
all entertain the heck out of the 8 million plus paintball
playing public." SPLAT is also high on humor and attitude.
With
a background in sports photography himself, Neveux has made
SPLAT's photography and graphics a priority. "SPLAT will also
have the best photography in paintball period. We actually
intend to illustrate our stories with unique images guaranteed
to make everything and everybody look their best, not the
standard tournament images all the other publications constantly
use."
" Look at us as the Maxim of paintball." SPLAT has brought
in sports editor Al Austin as its editorial point man and
graphic artist Terry Bratcher for heavy artillery in art direction.
Long time professional paintball player Glenn Forster (of
Avalanche and Dynasty fame) will head up the advertising team.
"With
the signing of the 7-11 agreement, this will help us deliver
to the paintball public a long overdue magazine that truly
reflects the fun and excitement of our exhilarating extreme
sport," said Neveux. Don't miss out on this historic premiere
issue, on sale May 1st. Neveux encourages writers, photographers,
product manufacturers and paintball facilities to contact
SPLAT. |
